Thursday, October 4, 2012

Nirmal Bharat Yatra

Have you heard of the program 'Total Sanitation Campaign'?
This was launched in the year 1999 by the government of India to address the adverse effects caused due to open defecation by promoting toilets.
With only a partial success, the program has been launched afresh as 'Nirmal Bharat Abhiyan' with increased central government's assistance in constructing toilets.

This huge campaign spreading the message of rural sanitation named 'Nirmal Bharat Yatra' which took off from from October 3, focusing on making the country free of open defecation.
Actress Vidya Balan is the brand ambassador for the campaign. The yatra began from Gandhi ashram located in Sevagram in Wardha, Maharashtra. It will pass through five states, with Indore in MP, Kota in Rajasthan, Gwalior in MP, Gorakhpur in UP. It wil end on November 19 in Bettiah in Bihar
where Gandhiji began his first Satyagraha.

The yatra is a carnival like convoy of 40 brightly colored trucks and 500 strong crew. Most importantly the yatra is taking a special care to broach a topic that is a taboo in most of the Indian houses-menstrual hygiene, which is closely related to availability of toilets and water.

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